One of the reasons many For Sale By Owner properties don’t sell is because most FSBO’s take LOUSY pictures. People shop for houses online and if your photos suck, people will think your house sucks, simple as that. Use a professional photographer to take your pics or enlist the help of an agent who can get it done for you.
When you’re selling your home on your own you have to do it all: price the property correctly; clean, repair and declutter; take pictures and videos; effectively market the house to buyers, and finally, master the fine art of negotiation. Things typically get tense when it comes down to price. And if you suck at negotiation, do not — I repeat — do not try to sell your home yourself. You will always come out on the short end of the deal.
One of the biggest complaints I hear from For Sale By Owners is that they hate to show their house to strangers. “They call at all hours of the day and night and want to walk through… I have to watch them like a hawk so they don’t steal something… I have better things to do than show the house to a bunch of lookie-loos…” Showing your house to strangers is part of the process — and one of the reasons most FSBO’s eventually call someone like me.
Most For Sale By Owners have no idea how to accurately price their home to sell quickly in a highly competitive market. Some pull the price out of their ear, some listen to their friends and neighbors, while others let Zillow figure out a price for them. All those methods are wrong, and here’s why…